Corporate Communications

For some time I have been working in corporate communications.  What the heck is that you might ask.  I make sure each and every marketing piece (website, brochures etc.) say what the client means them to say.  Most often I see the wrong emphasis placed in these marketing materials.  Is the client wanting to emphasize service? Follow-up? Easy answers to questions? After speaking extensively with the client, I go through each piece word by word to see where the emphasis is placed.  Then I rewrite the pieces so they say exactly what the client wants/needs to say.  It makes a huge difference in their business by attracting and informing clients at the same time.