For some time I have been working in corporate communications. What the heck is that you might ask. I make sure each and every marketing piece (website, brochures etc.) say what the client means them to say. Most often I see the wrong emphasis placed in these marketing materials. Is the client wanting to emphasize service? Follow-up? Easy answers to questions? After speaking extensively with the client, I go through each piece word by word to see where the emphasis is placed. Then I rewrite the pieces so they say exactly what the client wants/needs to say. It makes a huge difference in their business by attracting and informing clients at the same time.
Teacher.Writer.Actor. Professional Speaker and more...